Ever catch yourself humming a catchy tune and not know where it’s from only to realize hours later that it was a random commercial you saw once promoting gum? Advertising jingles are created to do just that: provide something catchy that gets stuck in your head so you inadvertently associate that song with a certain brand. You may even buy that brand because of the jingle… which is, of course, exactly what advertisers are hoping will happen. These snippets of music are designed to get in your head and stay there, raising brand awareness. Here are ten of the best and most recognizable jingles of all time.
- Doublemint Gum – The first thought most people have when they see a pack of Doublemint gum is of twins. The second? That little jingle, “double your pleasure, double your fun” that will probably be permanently lodged in your head.
- Chili’s – One of the sure signs that an advertising jingle is effective is that it has successfully penetrated pop culture. The often parodied and immediately recognizable “I want my baby back baby back baby back…” is inextricably linked with Chili’s restaurants and pork ribs.
- Oscar Meyer – Oscar Meyer is a heavy hitter in the jingle world, with two classic offerings: “My bologna has a first name, it’s O-S-C-A-R…” and “Oh, I wish I were an Oscar Meyer wiener…” These timeless ad classics are still recognizable many years later, proof of their enduring effectiveness.
- McDonald’s Big Mac – The mere mention of a Big Mac is enough to launch those of a certain age into a recital of the iconic “two all-beef patties…” jingle. And while the intervening years since it was widely used and word density make perfect performances rare it still has certainly earned its spot on the list.
- Toys R Us – The cheery and infectious “I don’t wanna grow up, I’m a Toys R Us kid…” has become such a part of popular culture that it’s often sung as a taunting way of inferring immaturity on the part of an adult
- Alka Seltzer – The onomatopoeic “Plop, plop, fizz, fizz…” jingle is not only immediately associated with the Alka Seltzer brand; it’s also used in popular culture as a reference to hangover cures.
- Band Aid – The success of the “I’m stuck on Band Aid…” campaign may have something to do with the fact that the tune was penned by none other than Barry Manilow. Later, the lyrics were restyled to include “I’m stuck on Band Aid ’cause germs don’t stick on me,” to market the brand’s antibacterial ointment-treated bandages.
- Meow Mix – Few commercial jingles are as infuriating, and as unforgettable, as the Meow Mix tune consisting solely of the words, “Meow, meow, meow, meow…” These days, you’d be hard-pressed to find an adult that doesn’t know (and loathe) the jingle.
- Coca Cola – One of the most iconic advertising campaigns of all time is the Coca Cola-pushing “I’d Like to Teach the World to Sing (In Perfect Harmony),” performed by The New Seekers. The lines “I’d like to buy the world a Coke” and “It’s the real thing” were even dropped to allow a full-length recording of the song.
- Almond Joy and Mounds – The Almond Joy and Mounds commercials featuring the jingle “Sometimes you feel like a nut, and sometimes you don’t,” has become synonymous with not only the candy bars, but with playful (if insensitive) questioning of another person’s sanity.
Nothing will make something stick in your brain better than a catchy little tune. Advertisers know that and have made good use of it. In reality, most of the time, they don’t know which ones are going to be hits and which ones aren’t, but most anything put to music will stick with us longer than words alone.